Maximising your chances of getting published

Avoid silly mistakes

#EditorObservations 07 Avoid silly mistakes (YouTube, 1m 9s)

One thing is to have a great study and not spend enough time on refining the submission to perfection. But it is a different thing entirely to just make silly little mistakes that are actually quite embarrassing. Sometimes you might be lucky, and the editor may see the funny side of it. But I suspect – more often than not – journal editors will not be amused when their name is misspelled, when they are a women addressed as a man, when the name of the journal is wrong, when the authors have accidentally submitted the wrong version of a manuscript, etc.

These are the types of silly little mistakes that are illustrated in the #editorobservations included in this section.

 

#editorobservation

I do wonder why I regularly receive emails starting with “Dear Sir” or “Respected Sir” or any other variation involving a “Sir”.

Surely, it is not an unreasonable assumption in 2022 that a woman might be the editor-in-chief of an academic journal. Surely…

Response message example. Full details below.

 

 #editorobservation

Apologies for today’s #editorobservation tsunami.

I’m not fussy about how my name is spelled.

But if an author lacks the attention to detail to spell the editor’s name correctly, how can I trust they have conducted their study with great care?

 

Example of methods of greeting in messages with incorrect spelling. This one is Dear Dr. Dolinicar and Dr McCabe.

 

#editorobservation

Sigh

 

Example of spelling error in message. Word editor is misspelled.

 

#editorobservation

A key aspect of the review process is to ensure research has been conducted with great care & attention to detail.

The cover letter can offer some valuable insights.

Pretty cute nickname, though: McCable😉

 

Example of incorrect and misspelled greetings to editors in a message.

 

#editorobservation

An oldie but a goldie: typo in 1st line.

Scott McCabe and I are not offended if our names are misspelled. We still read the paper and evaluate it professionally. Still: not a good look.

TIP

Do proofread your submission carefully before hitting “submit”.

 

Example of first line errors in a submission, including incorrect title and editor name spelling.

 

#editorobservation

What a pitiful COPY-PASTE job in the cover letter.

Clearly a quick rework after rejection by another journal.

The journal’s name is “Annals of Tourism Research”.

I did read the paper, but it was hard to unsee the sloppiness in the cover letter.

 

Example of a error in a submission message. States "I am herewith submitting my manuscript to Annals of tourism research journal. I confirm this work..."

 

#editorobservation

We are all human.

We are all busy.

We all make mistakes.

Nobody gets blacklisted for a genuine error.

But is really is an excellent investment of time for all authors to carefully proofread the final pdf version of a manuscript before hitting the Submit button.

 

Example of a response message. Full details below.

 

#editorobservation

Basics

If you submit to Annals of Tourism Research, and you choose to include a cover letter, please address it to Scott McCabe and me.

Don’t include the letter you submitted to another journal previously.

Check the pre-submission pdf pedantically before hitting submit.

 

Example of a response message. Full details below.

 

#editorobservation

When an article is ready for submission, most of us can’t wait to hit that submit button and get the paper off our desks.

I’ve made a lot of silly mistakes over the years when I was in a hurry to send a manuscript off.

Now I have a little pre-submission routine based on the journal’s system-generated pdf:

  1. I pedantically check the entire file once more – takes me couple of hours at least.
  2. I ask all co-authors to approve in writing to ensure that there are no misunderstandings about content, authorship and contributions.
  3. I run the pdf through iThenticate and save the report in my files to ensure nobody can every accuse us of plagiarism or self-plagiarism.

 

Example response message. Full details below.

 

#editorobservation

Rookie mistake.

Proofread.

Fix.
Proofread.
Fix.
Proofread.
Fix.
Ask a friend to proofread.
Fix.

Submit.

 

Response message example. Full details below.

 

#editorobservation

It’s Sunday 7:36 am in Brisbane, Australia.

I am trying to wrap up my Annals of Tourism Research assignments so I can watch my son’s dance competition at 8:30 am.

The first manuscript I open surprised me.

Seriously?

Unfortunately, the science reflected the level of care taken when writing the cover letter.

 

Response message example. Full details below.

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Observations of a Journal Editor Copyright © 2026 by The University of Queensland is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.