7. Global implications

International rights

There is worldwide protection for IP rights but laws can vary from country to country. IP Australia provides:

Descriptive term or brand name?

A pair pf ugg boots
Super Ugg by Rettinghaus, CC BY-SA 3.0, via Wikimedia Commons.

It can get complicated across international markets.

One example:

Companies in Australia can sell sheepskin boots labelled as “ugg” boots. However, if they sell the boots outside of Australia to countries, where the term “UGG” is trade marked, they can get into legal trouble. An Australian company argued that in Australia “ugg” is a generic term used to describe sheepskin boots but the international company maintained that ugg is considered a brand.

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Licence

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Intellectual Property Copyright © 2023 by The University of Queensland is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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