12 CONVERGENT PARALLEL MIXED METHODS IN TOURISM RESEARCH – Contributions by Ilenia Bregoli

Two paint bottles and two containers on a table, person behind the table

Taking something from the table

QUAL and QUANT tags

Opened bottles

Dropping content of bottles in two small containers

Bottles back on the table

Moving hands towards the containers

Hands in the two containers

Black and white painted hands

Hand together with crossing fingers

Acknowledgements

I would like to thank Dr Antonella Liuzzo Scorpo for her assistance in taking the photos for this chapter.

 

Contributed by Ilenia Bregoli, The University of Lincoln, UK
Read Ilenia’s letter to future generations of tourism researchers

References

Bregoli, I. (2013). Effects of DMO Coordination on Destination Brand Identity: A Mixed-Method Study on the City of Edinburgh. Journal of Travel Research, 52(2). https://doi.org/10.1177/0047287512461566

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Women’s voices in tourism research Copyright © 2021 by The University of Queensland is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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