I would like to thank Dr Antonella Liuzzo Scorpo for her assistance in taking the photos for this chapter.
Contributed by Ilenia Bregoli, The University of Lincoln, UK
Read Ilenia’s letter to future generations of tourism researchers
Bregoli, I. (2013). Effects of DMO Coordination on Destination Brand Identity: A Mixed-Method Study on the City of Edinburgh. Journal of Travel Research, 52(2). https://doi.org/10.1177/0047287512461566