7 CONVERGENT PARALLEL MIXED METHODS IN TOURISM RESEARCH – Contributions by Ilenia Bregoli

Two paint bottles and two containers on a table, person behind the table
Taking something from the table
QUAL and QUANT tags
Opened bottles
Dropping content of bottles in two small containers
Bottles back on the table
Moving hands towards the containers
Hands in the two containers
Black and white painted hands
Hand together with crossing fingers

Acknowledgements

I would like to thank Dr Antonella Liuzzo Scorpo for her assistance in taking the photos for this chapter.

 

Contributed by Ilenia Bregoli, The University of Lincoln, UK
Read Ilenia’s letter to future generations of tourism researchers

References

Bregoli, I. (2013). Effects of DMO Coordination on Destination Brand Identity: A Mixed-Method Study on the City of Edinburgh. Journal of Travel Research, 52(2). https://doi.org/10.1177/0047287512461566

Licence

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Women’s voices in tourism research by Antonia Correia and Sara Dolnicar is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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